There are few simple pleasures in life and one is to have big, fluffy towels. Terry Rich has launched a new eco-friendly luxury oversized beach towel – 100% Certified Organic Cotton.

Organic cotton farming starts with seeds that have not been genetically modified or treated with pesticides or fungicides. During the growth phase, weed control is achieved through hand hoeing or physical removal and pest control is accomplished through the use of natural predators, trap crops and other biological and cultural practices.

Terry Rich is a premium Australian beach towel and resort wear label with a reputation for striking design and superior quality. The Summer 2009/10 collection features a beach towel made with 100% Certified Organic cotton: the Beluga Beach towel in Black and Ivory is the first product from the label’s collection of superior beach towels and resort wear to be produced using 100% Organic Cotton. The Organic towels will be identified by a specific Organic Cotton swing tag as well as via the care instruction label. The new beach towel range not only feels good, but has that feel good factor about the purchase.
 
The new Organic towels will be available nationally through David Jones and selected independent stockists.

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